2012 Global Ad Campaign
Autodesk, Inc. & AKQA

When leading 3D design software company Autodesk needed a global ad campaign for their 2012 product launch, the company turned to Medized and San Francisco based ad agency, AKQA. They collaborated on an animation to convey to Autodesk’s consumers how the technology, from BIM to CAD to Desing, could solve a variety of design problems efficiently and sustainably. In a succinct animation, Medized illuminated the process of prebuilding spaces, providing a visual model of how construction will take place and showcasing innovations.